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Title: Cambio de mentalidad en el sector bancario español mediante la RSC
Author: Familiar Xaudaró, Luis
Tutor: Campomanes Calleja, Enrique
Keywords: transparency in financial institutions
Spanish banking sector
corporate social responsibility
financial crisis
ethical actions
Issue Date: 22-Jun-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The aim of this paper is to analyze the phenomenon of corporate social responsibility (CSR) in the Spanish banking sector and how it influences a positive change in its business model. This sector has had a great influence on the Spanish financial crisis. Reason why consequences derived from its restructuring have been analyzed and how the application of actions based on corporate social responsibility have a positive effect on this sector. For this reason we have focused on sustainability, a factor that companies are looking todayand the dimensions that compose it (social, environmental and economic).We also have analyzed different factors that integrate these dimensions and those we have considered important to respond to the hypotheses present on the research that has been carried out.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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