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http://hdl.handle.net/10609/85145
Title: | L'ús de les xarxes socials a la política Balear: El PSIB-PSOE com a cas d'estudi |
Author: | Martínez Payán, Pablo |
Tutor: | Badell Serra, Pepa |
Abstract: | The new communication technologies, ICTs, have turned the communication systems of people. These have made the information faster and reach to more people all over the world. Therefore, the Internet and social networks have revolutionized communication. The way that politician¿s work and those who work with them has changed. For that, politicians have seen new technologies as a new way to reach their audience, to be more visible and to have the power of their message without the interpretations of the media. The Partit Socialista of the Balearic Islands has been a clear example of this new way of doing politics and the influence that social networks have played in their communication. PSIB has made social networks a communication tool to create a link with the citizens. In addition to disseminating your message and searching for the information necessary to carry out its policies. Social networks have been established as one of the fundamental pillars of political communication. |
Keywords: | ICT new technologies community manager social networks political communication |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jan-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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pmartinezpayTFG0618memòria.pdf | Memòria del TFG | 2,54 MB | Adobe PDF | View/Open |
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