Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/85205
Title: | Pla de comunicació interna per a l'oficina de Londres d'una empresa d'educació financera |
Author: | Kearns Torredemer, Núria |
Director: | Coll Rubio, Patricia |
Tutor: | Palencia-Lefler Ors, Manel |
Abstract: | This project presents an Internal Communications Plan for the London office of a financial education company (The Company) that offers property-investing courses. This is the first formal Internal Communications (IC) strategy in the 25 years of the organisation¿s history. This project exemplifies how IC serves to achieve more goals than mere information. The proposed programme of actions seeks to meet the need for information, as well as promote a better work environment, strengthen the company culture, and increase employee performance. In the initial investigation phase, through interviews, active observation, document analysis and surveys, an Internal Communication Audit is carried out to detect the main communicative needs and the most relevant issues. Having conducted a comparative, theoretical study of audit models, the questions from the survey of the International Communication Association have been adapted. |
Keywords: | internal communications corporate communications communications plan internal communications plan communication strategy internal communications audit |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 23-Jun-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
nkearnsTFM0618memoria.pdf | Memoria del TFM | 2,31 MB | Adobe PDF | View/Open |
Share:
This item is licensed under a Creative Commons License