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http://hdl.handle.net/10609/85665
Title: | Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects |
Author: | Rodriguez-Ardura, Inma Meseguer-Artola, Antoni |
Others: | Universitat Oberta de Catalunya. Estudis d'Economia i Empresa |
Citation: | Rodríguez-Ardura, I. & Meseguer-Artola, A. (2018) . Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects. Information Technology & People. doi: 10.1108/ITP-10-2017-0358 Information Technology and People, 2018 |
Abstract: | Purpose, mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is scarce on the immersive experiences prompted by m-Facebook, and how these experiences facilitate users' engagement, their positive attitude towards Facebook and their continued use of it. The paper aims to discuss these issues. Design/methodology/approach, this paper theoretically and empirically analyses m-Facebook users' immersive experiences, along with their affective and behavioural effects. Findings, the results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user's optimum stimulation level has on them. Originality/value, the investigation offers a foundation for understanding users' immersive experiences on m-Facebook, and informs practitioners who aim to enhance users' engagement with, attitude towards, and continued use of m-Facebook content. |
Keywords: | OSL imagery presence flow social networking site structural equation modelling engagement |
DOI: | 10.1108/ITP-10-2017-0358 |
Document type: | info:eu-repo/semantics/article |
Version: | info:eu-repo/semantics/publishedVersion |
Issue Date: | 15-Aug-2018 |
Publication license: | https://creativecommons.org/licenses/by/4.0/ |
Appears in Collections: | Articles Articles cientÍfics |
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