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Título : | Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects |
Autoría: | Rodriguez-Ardura, Inma Meseguer-Artola, Antoni |
Otros: | Universitat Oberta de Catalunya. Estudis d'Economia i Empresa |
Citación : | Rodríguez-Ardura, I. & Meseguer-Artola, A. (2018) . Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects. Information Technology & People. doi: 10.1108/ITP-10-2017-0358 Information Technology and People, 2018 |
Resumen : | Purpose, mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is scarce on the immersive experiences prompted by m-Facebook, and how these experiences facilitate users' engagement, their positive attitude towards Facebook and their continued use of it. The paper aims to discuss these issues. Design/methodology/approach, this paper theoretically and empirically analyses m-Facebook users' immersive experiences, along with their affective and behavioural effects. Findings, the results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user's optimum stimulation level has on them. Originality/value, the investigation offers a foundation for understanding users' immersive experiences on m-Facebook, and informs practitioners who aim to enhance users' engagement with, attitude towards, and continued use of m-Facebook content. |
Palabras clave : | modelos de ecuaciones estructurales OSL imaginería presencia flujo participación sitios de redes sociales |
DOI: | 10.1108/ITP-10-2017-0358 |
Tipo de documento: | info:eu-repo/semantics/article |
Versión del documento: | info:eu-repo/semantics/publishedVersion |
Fecha de publicación : | 15-ago-2018 |
Licencia de publicación: | https://creativecommons.org/licenses/by/4.0/ |
Aparece en las colecciones: | Articles Articles cientÍfics |
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Fichero | Descripción | Tamaño | Formato | |
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10-1108_ITP-10-2017-0358.pdf | 274,77 kB | Adobe PDF | Visualizar/Abrir |
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