Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/87429
Title: PAC1. NIKE
Author: Altarriba Oliva, Josep Maria
Keywords: Integrated marketing communications
Consumer behaviour
Efficiency
Issue Date: Mar-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Continuous evaluation activity (PEC) of the subject Marketing communication strategies and techniques, within the degrees Administration and business management, Marketing and market research and Tourism.
Language: Catalan
URI: http://hdl.handle.net/10609/87429
Appears in Collections:Proves d'Avaluació Continuada (PACs)
Proves d'Avaluació Continuada (PACs)
Pruebas de Evaluación Continua (PECs)