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http://hdl.handle.net/10609/88465
| Title: | Evolución de la comunicación corporativa del Ayuntamiento de Elche con las redes sociales y Facebook Live |
| Author: | Muñoz Climent, Francisco Javier |
| Tutor: | Martorell Fernández, Sandra |
| Abstract: | In this document, we will analyze the change of paradigm in the corporative communication what it is meaning the new way of communicating, more straightforward, without intermediaries and narrating what it is happening, as the speaker wants to be told, in this case, Elche City Council through its Facebook Live. |
| Keywords: | corporative communication social networks Facebook Live |
| Document type: | info:eu-repo/semantics/masterThesis |
| Issue Date: | 23-Jan-2019 |
| Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/  |
| Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| fmunozclTFM0119memoria.pdf | Memoria del TFM | 10,47 MB | Adobe PDF |  View/Open |
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