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http://hdl.handle.net/10609/89825
Title: | Rediseño de identidad visual y prototipos web/móvil |
Author: | Hidalgo Romero, Dani |
Tutor: | Báscones Navarro, Pere |
Others: | Vila, Irma |
Abstract: | This project is based on the redesign of the corporate visual identity of a small independent poetry publishing house: La Garúa Poesía. In these 15 years the editorial has been through different identity changes without maintaining a pattern or a specific basis. With this identity change at the brand, we aim to attract a larger audience and have a better position within the sector. The project consists in the creation of a new brand image, logo redesign, use of colours and typographies, use of sustainable materials and inks as an added value; and the realization of the web / mobile prototypes in order to, in the near future, its development can be carried out. |
Keywords: | graphic design corporate identity |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jan-2019 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
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dhidalgorTFG0119memoria.pdf | Memoria del TFG | 10,96 MB | Adobe PDF | View/Open |
dhidalgorTFG0119presentacionvideo.mp4 | 252,14 MB | MP4 | View/Open | |
dhidalgorTFG0119briefing.pdf | 818,38 kB | Adobe PDF | View/Open | |
dhidalgorTFG0119mockups.pdf | 58,02 MB | Adobe PDF | View/Open | |
dhidalgorTFG0119propuestaslogos.pdf | 1,77 MB | Adobe PDF | View/Open | |
dhidalgorTFG0119prototipos.pdf | 5,13 MB | Adobe PDF | View/Open | |
dhidalgorTFG0119manualidentidadcorporativa.pdf | 6,04 MB | Adobe PDF | View/Open |
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