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http://hdl.handle.net/10609/92229
Title: | Creatividad publicitaria y audiovisual a través de la web: Proyectos de formación aplicada en el seno de la universidad |
Other Titles: | Advertising and audiovisual creativity athrough the web: Perational training projects within the university |
Author: | Jiménez-Marín, Gloria Elías Zambrano, Rodrigo Silva Robles, Carmen |
Others: | Universidad de Sevilla Universitat Oberta de Catalunya (UOC) |
Citation: | Jiménez Marín, G., Elías Zambrano, R. & Silva Robles, C. (2012). Creatividad publicitaria y audiovisual a través de la web: Proyectos de formación aplicada en el seno de la universidad. Estudios sobre el Mensaje Periodístico, 18(SPEC. NOVEMBER), 551-558. doi: 10.5209/rev_ESMP.2012.v18.40934 |
Abstract: | We are in a new way of consuming media, with a different technology. This is the internet era of interactive marketing, web 2.0 (almost 3.0), where the union creativity-technology is an inseparable pair. So, for several academic years, has been done in some Andalusian universities a pilot project to create a 2.0 webspaces to create and share ideas in the context of studies of Advertising and P.R. and Audiovisual creativity. Thus, the actual project-based learning, one of the principles of EEES, is the origin of this initiative: the creation of a meeting place for the generation of business ideas within an audiovisual and advertising creativity. |
Keywords: | learning 2.0 competence communication web |
DOI: | 10.5209/rev_ESMP.2012.v18.40934 |
Document type: | info:eu-repo/semantics/article |
Version: | info:eu-repo/semantics/publishedVersion |
Issue Date: | 2012 |
Publication license: | http://creativecommons.org/licenses/by/3.0/es/ |
Appears in Collections: | Articles Articles cientÍfics |
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creatividad.pdf | 66,79 kB | Adobe PDF | View/Open |
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