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http://hdl.handle.net/10609/98346
Title: | Plan de comunicación de la Fundación Soñar Despierto |
Author: | López Calamonte, Alba |
Tutor: | Rubio Calero, Diana |
Abstract: | The present final master's work in Corporate Communication, protocol and events degree wants to develop a communication plan in which one of the main actions would be the organization of a fundraising event. For this, a complete analysis of the theories, authors and works related to the creation of a communication plan has been carried out. Likewise, this theoretical framework includes a study on the functionalities of a fundaraising event as a strategic communication tool. |
Keywords: | communication plan corporate communication strategic communication fundraising event |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Jun-2019 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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alopezcalaTFM0619memoria.pdf | Memoria del TFM | 1,1 MB | Adobe PDF | View/Open |
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