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http://hdl.handle.net/10609/98568
Title: | El beauty expert digital: anàlisi i millora del compte d'Instagram @BeautyExpertLancome |
Author: | Lacalle Espinosa, Dolores Victoria |
Tutor: | Campo Fernández, Jordi |
Abstract: | In February 2018, the luxury cosmetics company Lancôme Spain decided to hire the external communication company LuxuryComm to create an Instagram account, called @BeautyExpertLancome, where 7 beauty advisors participated by sharing the photographs of new products, events, schools of makeup, beauty tricks, etc. The Beauty Expert Digital: analysis and improvement of the Instagram account @BeautyExperLancome, is a work where the current impact of this Instagram account on Internet users and consumers of the brand is investigated in order to try to identify possible improvements. |
Keywords: | Instagram cosmetics influencers digital marketing |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jun-2019 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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dlacalleTFG0619memòria.pdf | Memòria del TFG | 28,03 MB | Adobe PDF | View/Open |
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