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Title: Estudi sobre les motivacions i frens dels usuaris a la Xarxa de Biblioteques Municipals de Barcelona
Author: Benito Matilla, Manuel
Tutor: Suau Solé, Irene
Keywords: library
Xarxa de Biblioteques Municipals de Barcelona
library users
Issue Date: Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: In recent years, the Xarxa Municipal de Biblioteques de Barcelona (XBM) has suffered a dramatic fall in the number of visits to its public libraries. This concern of the XBM leads the need to understand in greater depth the user and to enhance the usefulness of their services for citizenship, to the point of developing objective studies that demonstrate the positive impact of the local libraries and their improvement projects. The present Degree Final Project (DFP) is a research focused on getting a better vision and understanding of the decision-making process with the strategies of action proposed to achieve this better positioning. To achieve this, user's perceptions of services and the library itself have been analysed, as well as the typology of the potential user determining their motivations and brakes that may arise while using the service. The few information obtained by secondary sources has forced this research to develop other methods, specifically geared towards this problem, highlighting qualitative analyses, with "ad hoc" interviews and projective techniques of individual Brainstorming association as well as quantitative analysis, based on face and online surveys.
Language: Catalan
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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