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http://hdl.handle.net/10609/128428
Title: | Plan de marketing digital Hyrion Costum Sportwear |
Author: | Nieto Ibáñez, Antonio Jesús |
Director: | Esteban, Irene |
Tutor: | Mondéjar Jiménez, Juan Antonio |
Abstract: | This document develops a proposal for a digital marketing plan for the Hyrion brand. It is a new brand of personalized sportswear, belonging to the company Enequipo, located in the town of Alcalá la Real, Jaén. Hyrion was born because of the withdrawal of a previous brand from the market, due to legal problems with the denomination. The brand is in the market launch phase, and its situation in the field of digital marketing is premature and deficient, as is the previous brand. The purpose pursued is none other than to lay a solid foundation for the brand in the different online channels, which serve as a guide to achieve its success in its launch phase and achieve online visibility among the defined target audience. For this, an exhaustive analysis of the microenvironment and the macroenvironment has been carried out, and the strategies and actions that best fit the needs, expectations and potential of the new brand have been formulated. It is a conservative digital marketing plan, for a shorter period of time than normal, which will allow adjustments to be made based on the performance obtained with the actions proposed. The conclusions are clear. The digital ecosystem is complex and offers us many advantages and tools to give visibility to our brand, but in the case described, and in the phase and situation in which the brand is located, it is not easy to stand out between high competition and spending In payment tools it becomes essential. A professional and trained team capable of generating quality content and carrying out the proposed actions will be key to the correct implementation of this digital marketing plan. |
Keywords: | digital marketing Social Ads social media SEO SEM |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 29-Jan-2020 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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antoniojnietoTFM0121memoria.pdf | Memoria del TFM | 1,04 MB | Adobe PDF | View/Open |
antoniojnietoTFM0121presentación.pdf | Presentación del TFM | 659 kB | Adobe PDF | View/Open |
antoniojnietoTFM0121tablas.pdf | Tablas del TFM | 134,32 kB | Adobe PDF | View/Open |
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