Buscar por Materia Màrqueting per internet
Mostrando resultados 1 a 6 de 6
Fecha de publicación | Título | Autor(es) |
2007 | An integrated model of adoption and development of e-commerce in companies | Vilaseca-Requena, Jordi; Torrent-Sellens, Joan; Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
2010-01 | El impacto de las TIC en la elección y comercialización del destino turístico de Benidorm | Sacanell Ruiz de Apodaca, Enrique Jose |
2008 | Factors influencing the evolution of e-commerce: an empirical analysis in a developed market economy | Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Vilaseca-Requena, Jordi; Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
2008 | Playing cat and mouse: consumer empowerment and marketing interaction on the internet | Rodriguez-Ardura, Inma; Martínez López, Francisco José; Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
2009-11-20 | Publicidad interactiva | Gómez Rosado, David; Universitat Oberta de Catalunya |
2008 | The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms? | Rodriguez-Ardura, Inma; Martínez López, Francisco José; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |