Please use this identifier to cite or link to this item:
Title: Factors influencing the evolution of e-commerce: an empirical analysis in a developed market economy
Author: Rodriguez-Ardura, Inma  
Meseguer-Artola, Antoni  
Vilaseca-Requena, Jordi  
Others: Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
Citation: RODRÍGUEZ, I.; MESEGUER, A.; VILASECA, J. (2008). "Factors influencing the evolution of e-commerce: an empirical analysis in a developed market economy". Journal of Theoretical and Applied Electronic Commerce Research. Vol. 3 (2), p. 18-29. ISSN: 0718-1876.
Abstract: This paper tries to explain the temporal evolution of electronic commerce in a developed country. For this purpose, we evaluate the contribution of the size of the potential market represented by the community of Internet users to the development of electronic commerce, as well as of other determinant factors. The validation carried out, for the whole Spanish market and over a period of seven years, reveals the existence of a critical threshold of online consumers that, once surpassed, supposes a change in the growth trend of electronic commerce. Likewise, we verify that broadband technology diffusion, the definition of a legal framework of consumer protection, and the design of a value proposition perceived as "secure", also influence the development of electronic commerce. We also confirm the contribution of firms' differentiation strategies to the development of electronic commerce, to the detriment of those based on price leadership. Finally, it seems that possession of a computer is no longer an indicator of access barriers.
Document type: info:eu-repo/semantics/article
Issue Date: 2008
Publication license:  
Appears in Collections:Articles
Articles cientÍfics

Files in This Item:
File Description SizeFormat 
rodriguez_JTAER2008_Factors.pdf121,53 kBAdobe PDFThumbnail
View statistics

Items in repository are protected by copyright, with all rights reserved, unless otherwise indicated.