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Title: Linguistic commodification in tourism
Author: Heller, Monica
Pujolar, Joan  
Duchêne, Alexandre
Others: Université de Fribourg
University of Toronto
Universitat Oberta de Catalunya (UOC)
Citation: Heller, M., Pujolar, J. & Duchêne, A. (2014). Linguistic commodification in tourism. Journal of Sociolinguistics, 18(4), 539-566. doi: 10.1111/josl.12082
Abstract: Drawing on fieldwork conducted between 2002 and 2012 in Switzerland, Catalunya and different zones of francophone Canada in sites related to heritage and cultural tourism, we argue that tourism, especially i n multilingual peripheries, is a key site for a sociolinguistic exploration of the political economy of globalization. We link shifts in the role of language in tourism to shifts in phases of capitalism, focusing on the shift from industrial to late capitalism, and in particular on the effects of the commodification of authenticity. We examine the tensions this shift generates in ideologies and practices of language, concerned especially with defining the nature of the tourism product, the public and the management of the tourism process. This results in an as yet unresolved destabilization of hitherto hegemonic discourses linking languages to cultures, identities, nations and States.
Keywords: tourism
late capitalism
DOI: 10.1111/josl.12082
Document type: info:eu-repo/semantics/article
Version: info:eu-repo/semantics/acceptedVersion
Issue Date: 18-Sep-2014
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