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http://hdl.handle.net/10609/109006
Title: | Linguistic commodification in tourism |
Author: | Heller, Monica Pujolar, Joan Duchêne, Alexandre |
Others: | Université de Fribourg University of Toronto Universitat Oberta de Catalunya (UOC) |
Citation: | Heller, M., Pujolar, J. & Duchêne, A. (2014). Linguistic commodification in tourism. Journal of Sociolinguistics, 18(4), 539-566. doi: 10.1111/josl.12082 |
Abstract: | Drawing on fieldwork conducted between 2002 and 2012 in Switzerland, Catalunya and different zones of francophone Canada in sites related to heritage and cultural tourism, we argue that tourism, especially i n multilingual peripheries, is a key site for a sociolinguistic exploration of the political economy of globalization. We link shifts in the role of language in tourism to shifts in phases of capitalism, focusing on the shift from industrial to late capitalism, and in particular on the effects of the commodification of authenticity. We examine the tensions this shift generates in ideologies and practices of language, concerned especially with defining the nature of the tourism product, the public and the management of the tourism process. This results in an as yet unresolved destabilization of hitherto hegemonic discourses linking languages to cultures, identities, nations and States. |
Keywords: | tourism commodification authenticity globalization late capitalism |
DOI: | 10.1111/josl.12082 |
Document type: | info:eu-repo/semantics/article |
Version: | info:eu-repo/semantics/acceptedVersion |
Issue Date: | 18-Sep-2014 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Articles Articles cientÍfics |
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Pujolar-JS-2014-Linguistic_commodification.pdf | 634,3 kB | Adobe PDF | View/Open |
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