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http://hdl.handle.net/10609/109879
Title: | Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario |
Other Titles: | Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising |
Author: | Martínez Ruiz, María Pilar Jiménez-Zarco, Ana Isabel izquierdo-yusta, alicia |
Others: | Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3) Universidad de Castilla la Mancha Universidad de Burgos |
Citation: | Martínez Ruiz, M., Jiménez-Zarco, A.I. & Izquierdo Yusta, A. (2010). Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario. Cuadernos de Gestión, 10(Nº especial), 63-83. doi: 10.5295/cdg.100188mm |
Abstract: | From the initial consideration of the store attributes that the marketing literature has identified as key in order that grocery retailers manage to design their differentiation strategies, this work identifies the main factors underlying the above mentioned attributes. The goal is to analyze which of these factors exert a bigger influence on the highest level of customer satisfaction. With this intention, we have examined a sample of 422 consumers who had carried out their purchase in different types of store formats in Spain, considering the influence of feature advertising on the clientele behavior. Interesting conclusions related to the aspects that most impact on the maximum level of customer satisfaction depending on the influence of feature advertising stem from this work. |
Keywords: | maximum customer satisfaction grocery stores feature advertising |
DOI: | 10.5295/cdg.100188mm |
Document type: | info:eu-repo/semantics/article |
Version: | info:eu-repo/semantics/publishedVersion |
Issue Date: | Jan-2010 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Articles Articles cientÍfics |
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File | Description | Size | Format | |
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Jimenez_CuadernosGestion_Analisis.pdf | 651,91 kB | Adobe PDF | View/Open |
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