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Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/112846
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dc.contributor.authorGaray, Lluis-
dc.contributor.otherUniversitat Oberta de Catalunya (UOC)-
dc.date.accessioned2020-04-06T09:26:05Z-
dc.date.available2020-04-06T09:26:05Z-
dc.date.issued2019-10-
dc.identifier.citationGaray, L. (2019). #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image. Tourism Management Perspectives, 32(), -. doi: 10.1016/j.tmp.2019.100560en
dc.identifier.issn2211-9736MIAR
-
dc.identifier.urihttp://hdl.handle.net/10609/112846-
dc.description.abstractThe consolidation of social media as the main sphere for image formation for tourist destinations requires a reinterpretation of how and who is leading the image formation process. There are still some gaps in the literature regarding the structure of virtual (destination) brand communities and the nature and composition of user-generated content. Conducting a quantitative content analysis of a sample of some 1500 tweets in the Spain brand community on Twitter (#visitspain) has allowed the author to (1) identify stakeholders, (2) explore the nature and distribution of affective and cognitive attributes, (3) analyse relationships among those attributes and with tourism products and place brands, and (4) observe potential seasonal variations over the year. Findings indicate the need to consider those elements as relevant recommendations for practitioners.en
dc.format.mimetypeapplication/pdf-
dc.language.isoeng-
dc.publisherTourism Management Perspectives-
dc.relation.ispartofTourism Management Perspectives, 2019, 32-
dc.relation.urihttps://doi.org/10.1016/j.tmp.2019.100560-
dc.rightsCC BY-NC-ND-
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/-
dc.subjectdestination imageen
dc.subjectsocial mediaen
dc.subjectvirtual brand communityen
dc.subjectaffective attributesen
dc.subjectcognitive attributesen
dc.subjecttourism productsen
dc.subjectplace brandingen
dc.subjectimatge del destíca
dc.subjectimagen del destinoes
dc.subjectmitjans socialsca
dc.subjectmedios socialeses
dc.subjectcomunitat de marca virtualca
dc.subjectcomunidad de marca virtuales
dc.subjectatributs afectiusca
dc.subjectatributos afectivoses
dc.subjectatributs cognitiusca
dc.subjectatributos cognitivoses
dc.subjectproductes turísticsca
dc.subjectproductos turísticoses
dc.subjectplace brandingca
dc.subjectplace brandinges
dc.subject.lcshTourismen
dc.title#Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image-
dc.typeinfo:eu-repo/semantics/article-
dc.subject.lemacTurismeca
dc.subject.lcshesTurismoes
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess-
dc.identifier.doi10.1016/j.tmp.2019.100560-
dc.gir.idAR/0000007230-
dc.type.versioninfo:eu-repo/semantics/publishedVersion-
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