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Title: Proyecto BI para el análisis del proceso de captación de alumnos en centros educativos
Author: Ropero Alcázar, David
Tutor: Martínez Fontes, Xavier
Keywords: database modeling
data warehouse
Issue Date: Jan-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The present end-of-degree work aims to cover all the phases that a marketing department needs to achieve one of its main objectives: to capture customers. To do so, it must know the profile of its typical customer, the preferences about products or services and, finally, quantify the conversion that its marketing actions involve. Specifically, the educational sector and the recruitment of potential students have been chosen.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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