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Title: Vox y feminismo. Análisis del discurso político
Author: Rey Ibarra, Marina
Tutor: Bustamante, Sandra
Keywords: political communication
extreme right
Santiago Abascal
gender studies
Issue Date: 19-Jan-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Feminism has become a political weapon, the parties have been forced to position themselves around it and have turned it into a strategy with which to persuade their voters. Vox uses strong opposition discourse against the movement, with which it has managed to increase its visibility and maintain its success at the polls. This work is an analysis of Vox's anti-feminist discourse, based on George Lakoff's theory of framing, with which we understand the use of language as a political strategy. A study through commented speeches, which allows to define that strategy, through communication techniques and key messages. Thus, we will know the communicative logic of the strategy against feminism and the keys that have led the extreme right-wing party to become the third political force in Spain.
Language: Spanish
Appears in Collections:Trabajos finales de estudios de género
Trabajos finales de carrera, trabajos de investigación, etc.

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