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http://hdl.handle.net/10609/129486
Title: | El paper dels continguts generats pels usuaris a Instagram en la transformació del perfil dels visitants: el cas del Congost de Mont-Rebei |
Author: | Araujo Batlle, Alex ![]() |
Tutor: | Garay, Lluis ![]() |
Abstract: | The normalization of the use of social networks and the consolidation of these platforms as the main information source for searching a destination, makes that the User Generated Content plays a relevant role in the projected image of a destination. Through an analysis of Instagram posts between 2012 and 2020, this paper analyzes the main affective and cognitive attributes projected on geolocated posts in the destination of Congost de Mont-Rebei. The analysis shows how the scenic beauty of natural space is the main projected attribute, accompanied by multiple attributes linked to biopolitical marketing, highlighting the divergence between the interests of platforms and the aim of the natural spaces. Thus, the publications allow to identify different profiles of visitors that project a very different image of it. In the case of this vulnerable destination, the projection of attributes opposites of the nature of the space, can cause a knock-on effect that enhances the divergence between the expectations of visitors and the reality of the destination, leading to tensions in planning and management of the destination. |
Keywords: | Instagram social media sustainability |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 24-Feb-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ![]() |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
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File | Description | Size | Format | |
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aaraujoTFM0221memòria.pdf | Memòria del TFM | 984,9 kB | Adobe PDF | ![]() View/Open |
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