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Title: A Xalar!
Author: Zamora Alvarez, Dani
Tutor: Bernadich Marquez, Marc  
Others: Lamolla, Laura  
Abstract: The present Business Plan aims to promote a mobile application in which citizens can learn about the Catalunya Major Festivals and cultural festivities. The application is called A xalar! and it is directed to catalan citizens regardless of age, social class and civil status that have. The two main attributes of the application are the convenience and accessibility, since this is a service available to all. The Business Plan is based on an exhaustive search in the market of mobile applications in Catalunya and a detailed study of the information about the festivities provided by each town and the spending of the town halls in popular culture. Has also it been carried out an analysis of the competition and a comprehensive study of the external and internal factors as well as the legal conditions, demographic or cultural, clients and suppliers involved in one way or another in this project. Finally, a series of marketing, resources and operations strategies have been developed and, also, a financial analysis in which show an estimation of the revenues that A xalar! will obtain during the next few years.
Keywords: mobile applications
popular culture
cultural festivities
major festivals
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: 1-Jun-2021
Publication license:  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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dzamoraaTFG0621memòria.pdfMemòria del TFG1,05 MBAdobe PDFThumbnail
dzamoraaTFG0621annexos.pdfAnnexos al TFG3,25 MBAdobe PDFThumbnail
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