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http://hdl.handle.net/10609/136726
Title: | STUDIO: la agencia de branding especulativo del 2090 |
Author: | Marquina Alvis, Vanessa Nicole |
Tutor: | Foglia, Efraín |
Abstract: | We are in the year 2090, Valencian society lives with numerous and extreme environmental and social problems as a result of climate change. Faced with this situation people choose to relate only virtually, where these worlds are much more 'attractive' than the real one; making us dependent on technology and causing physical socialization between people to decline. This project is presented as a critical view of a current society unconcerned about the environmental crisis that affects all of humanity. Therefore, the context is placed in a possible future where a speculative reality is collapsed by ecological and technological problems. From this arises the interest in predicting future trends that will be followed when creating a brand in 2090. Experimenting and speculating on future benchmarks that will be key when creating brands in a possible future scenario. In this way we expose a new concept called: speculative branding. In the course of this project we have carried out exploratory and experimental studies thanks to theories exposed by experts in speculative design such as Dunne & Rabby, as well as we have investigated and put into practice new ideas such as dematerialization in typography or the study of flexible visual systems. |
Keywords: | climate change flexible systems speculative design speculative branding sustainability |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Jun-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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vnmarquinaTFM0621memoria.pdf | Memoria del TFM | 27,54 MB | Adobe PDF | View/Open |
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