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Title: Expanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domain
Author: Daradoumis Haralabus, Atanasi
Faulin Fajardo, Francisco Javier
Juan Pérez, Ángel Alejandro
Martínez López, Francisco José
Rodríguez Ardura, Inma
Xhafa, Fatos
Issue Date: 2008
Citation: DARADOUMIS, D.; FAULIN, J.; JUAN, Á.A.; MARTÍNEZ, F.J.; RODRÍGUEZ, I.; XHAFA, F.; (2008). "Expanding the Customer Relationship Management scope to the non-profit organizations: an analysis focused on the e-university domain". In: Proceedings of the IADIS International Conference E-Commerce 2008, IADIS Multi Conference on Computer Science and Information Systems Amsterdam, Netherlands, 25 - 27 July 2008, pp. 113-119. ISBN: 978-972-8924-66-9.
Abstract: In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.
Description: Peer-reviewed
Language: English
ISBN: 978-972-8924-66-9
Appears in Collections:Conference lectures

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