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| Título : | Expanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domain |
| Autoría: | Daradoumis, Thanasis  Faulin, Javier Juan, Angel A. Martínez López, Francisco José Rodriguez-Ardura, Inma XHAFA, FATOS |
| Citación : | DARADOUMIS, D.; FAULIN, J.; JUAN, Á.A.; MARTÍNEZ, F.J.; RODRÍGUEZ, I.; XHAFA, F.; (2008). "Expanding the Customer Relationship Management scope to the non-profit organizations: an analysis focused on the e-university domain". In: Proceedings of the IADIS International Conference E-Commerce 2008, IADIS Multi Conference on Computer Science and Information Systems Amsterdam, Netherlands, 25 - 27 July 2008, pp. 113-119. ISBN: 978-972-8924-66-9. |
| Resumen : | In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far. |
| Tipo de documento: | info:eu-repo/semantics/conferenceObject |
| Fecha de publicación : | 2008 |
| Aparece en las colecciones: | Conferències |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| Daradoumis_Expanding_CRM_dSpace_2008.pdf | 52,9 kB | Adobe PDF |  Visualizar/Abrir |
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