Please use this identifier to cite or link to this item:
Title: ‘Las Kellys son las que limpian’: Collective identity and social media in the mobilisation of room attendants in Spain
Author: Alcalde González, Verna  
Gálvez Mozo, Ana  
Valenzuela-Bustos, Alan
Others: Universitat Oberta de Catalunya (UOC)
Universitat Autònoma de Barcelona
Keywords: collective identity
social media
social movements
room attendants
social psychology
collective action
Issue Date: 7-Jun-2022
Publisher: SAGE
Citation: Alcalde González, V. [Verna], Gálvez Mozo, A. [Ana] & Valenzuela Bustos, A. [Alan] (2022). 'Las Kellys son las que limpian': Collective identity and social media in the mobilisation of room attendants in Spain. New Media and Society. doi: 10.1177/14614448221097891
Also see:
Abstract: In this qualitative study, we focus on Las Kellys, a Spanish movement of room attendants who have mobilised against labour precarisation and social devaluation, to address two challenges: (1) to characterise the role of social media in the construction and politicisation of collective identity as a stepping stone to mobilisation, and (2) to describe the lines of interplay between online politicisation of collective identity and other mobilisation factors such as grievances, social embeddedness and efficacy. Findings suggest that (1) room attendants build a politicised collective identity on Facebook, which functions as both an online community of coping and a locus of politicisation and micro-mobilisation, and (2) online politicisation of collective identity happens in online/offline interplay with the process of consensus mobilisation around the room attendants’ issues (grievances), the social capital accumulated within intragroup and intergroup networks (social embeddedness) and the expectation of changing conditions and/or policies through protest (efficacy).
Language: English
ISSN: 1461-4448MIAR
Appears in Collections:Articles
Articles cientÍfics

Files in This Item:
File Description SizeFormat 
alcalde_nms_kelly.pdf343,22 kBAdobe PDFThumbnail
View statistics

Items in repository are protected by copyright, with all rights reserved, unless otherwise indicated.