Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/147585
| Title: | Publicidad programática, febrero 2019 |
| Author: | Molina Ortego, Rubén |
| Abstract: | Learning material of the Universitat Oberta de Catalunya. Material published under a Creative Commons license after 6 semesters from the date of publication. |
| Keywords: | advertising business models marketing |
| Document type: | info:eu-repo/semantics/lecture |
| Issue Date: | Feb-2019 |
| Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/  |
| Appears in Collections: | Recursos de aprendizaje UOC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ActoresQueInteractuanEnLaPublicidadProgramática.pdf | Actores que interactúan en la publicidad programática | 222,07 kB | Adobe PDF |  View/Open |
| CambioDeParadigma.pdf | Cambio de paradigma | 3,87 MB | Adobe PDF |  View/Open |
| EcosistemaProgramatico.pdf | Ecosistema programático | 4,62 MB | Adobe PDF |  View/Open |
| PuntoDePartidaDeLosPortalesALaCompraProgramatica.pdf | Punto de partida de los portales a la compra programática | 465,37 kB | Adobe PDF |  View/Open |
| TacticasEnProgramatica.pdf | Tácticas en programática | 4,95 MB | Adobe PDF |  View/Open |
| TiposDeEstrategias.pdf | Tipos de Estrategias | 195,69 kB | Adobe PDF |  View/Open |
| CasosEjemplosDeCampanasReales.pdf | Casos ejemplos de campañas reales | 2,06 MB | Adobe PDF |  View/Open |
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This item is licensed under aCreative Commons License
