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http://hdl.handle.net/10609/147763
Título : | Transformation and communication in sports events in the context of COVID-19 |
Autoría: | Estanyol, Elisenda FERNÁNDEZ-SOUTO, ANA-BELÉN Vázquez-Gestal, Montserrat |
Otros: | Universitat Oberta de Catalunya. Estudis de Ciències de la Informació i de la Comunicació Universidade de Vigo |
Citación : | Estanyol Casals, E. [Elisenda], Fernández-Souto, A.B. [Ana Belen] & Vazquez-Gestal, M. [Montse] (2023). Transformation and communication in sports events in the context of COVID-19. Managing Sport and Leisure. doi: 10.1080/23750472.2023.2200417 |
Resumen : | Purpose: This research analyzes how the Spanish Sports Federations have adapted their communications and events during the different phases of the COVID-19 pandemic (March 2020- March 2022). Methods: The Communication Managers of these organizations have been contacted (N=65), initially using surveys (n1=45), and later using semi-structured interviews (n2=9). Findings: The results show that, after the cancellation of all events in the Spring of 2020, virtual or hybrid events were adopted (39.1% in 2021). When the health situation improved, the first face-to-face events prioritized absolute and senior categories, in “bubbles” and without public attendance. 2022 has meant returning to face-to-face formats (with only 10.9% of hybrid events), limiting the virtual events to training sessions. The Federations’ communication strategy also changed during the pandemic: 41.3% switched channels (more streaming, their own channels and social channels), and focused on new techniques and content including more athletes’ personal stories. Practical Implications and Research Contribution: The results provide insights into how sports organizations can communicate and organize sports events in future scenarios where face-to-face interactions are not possible. |
Palabras clave : | comunicación digitalización digitalización concentración crisis pandemia gestión de riesgos |
DOI: | http://doi.org/10.1080/23750472.2023.2200417 |
Tipo de documento: | info:eu-repo/semantics/article |
Versión del documento: | info:eu-repo/semantics/acceptedVersion |
Fecha de publicación : | 15-abr-2023 |
Licencia de publicación: | http://creativecommons.org/licenses/by-nc-nd/4.0/ |
Aparece en las colecciones: | Articles Articles cientÍfics |
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Fichero | Descripción | Tamaño | Formato | |
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estanyol_msl_transformation.pdf Until 2024-10-15 | 540,46 kB | Adobe PDF | Visualizar/Abrir |
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