Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/147931
Title: Plan de marketing digital de 2hand, marca de moda de segunda mano online
Author: Conde Sarrias, María
Sardá, Juan
Zapico, Luis Miguel
Abstract: The master’s thesis is a digital marketing plan focused on a second-hand clothing marketplace, 2HAND. It is important to mention that with this project, the aim is to give visibility to the importance of caring for the environment. In addition, it is focused on sustainable fashion through a way that is not based on production but it is based on the used clothes reuse. In order to carry this plan out, different information is analyzed with the objective of obtaining more data and documentation. For that, an internal and external analysis of the company has been done. It should be noted that the analyzed company is nor real, it is fictitious, and for this reason external information is used to carry out this thesis. Firstly, digital marketing plan is based on the objectives that have been set previously. To define this plan, digital actions are defined. Secondly, a budget is established to decide if the project is viable. Also, a profitability analysis is done by key performance indicators. Finally, conclusions are drawn to determine if the project can be realized at the moment or if more work is needed.
Keywords: marketing plan
fashion
sustainability
second-hand
digital marketing
Type: info:eu-repo/semantics/masterThesis
Issue Date: 12-Jan-2023
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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