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http://hdl.handle.net/10609/148043
Title: | Plan de comunicación de la Oficina de Festejos del Ayuntamiento de San Sebastián de los Reyes |
Author: | Elgueta, María Remedios |
Tutor: | González Romo, Zahaira Fabiola |
Abstract: | San Sebastián de los Reyes is a city with a village soul. Every year, during the Cristo de los Remedios festivities, in August, it becomes the “girl Pamplona”. Its Celebrations Office becomes the main actor in these, since it must organize all the events that make the town current. However, it does not have a road map to develop its communicative activity. Therefore, this end-of-degree project aims to develop a communication plan whose objective is to reach the entire population of the municipality with a message in accordance with the vision that the government team has regarding what festive events should be. This is none other than that all citizens can have a space for leisure, within the integrating framework of centuries-old traditions. For this, a traditional methodology will be followed, based on four phases: research, planning, execution, and assessment. This must give rise to a series of practical actions, based on a proactive and differential communication strategy, which serve to achieve the specific objectives set. This plan must be a living tool that is capable of adapting based on continuous evaluation. |
Keywords: | communication plan city hall San Sebastián de los Reyes public institution communication |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 13-Jan-2023 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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melguetaTFG0123memoria.pdf | Memoria del TFG | 980,47 kB | Adobe PDF | View/Open |
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