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Title: La comunicación institucional de Transports Metropolitans de Barcelona (TMB)
Author: Soler Vázquez, Esther
Tutor: Odriozola-Chéné, Javier  
Abstract: This project is based on the analysis of the institutional communication of a specific transport company in Barcelona: Transports Metropolitans de Barcelona (TMB). Taking into account the undeniable relevance and consolidation of social networks in our day-to-day activities, and their attractiveness for entities as a means of attracting and easy access to their public, it will be developed a style manual that addresses and contemplates social aspects that have been been generating and in which they must be emphasized given the scant attention perceived by the organizations: inclusive language, hate speech, harassment...
Keywords: institutional communication
social networks
style manual
Document type: info:eu-repo/semantics/masterThesis
Issue Date: Jan-2023
Publication license:  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

Files in This Item:
File Description SizeFormat 
esolervTFM0123memoria.pdfMemoria del TFM1,21 MBAdobe PDFThumbnail
esolervTFM0123Manual de estilo RRSS.pdfManual de estilo RRSS1,63 MBAdobe PDFThumbnail
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