Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/148695
Title: Creación de producto editorial: Las recetas de mamá (y de la mamá de mamá)
Author: Jáimez Arjona, Delia
Tutor: Alfonso Fernandez, Paula
Abstract: This Final Degree Project is a publishing design proposal focused on the creation of a cookbook on traditional cuisine, mainly Andalusian. It’s aimed at a young target audience. The goal is to highlight the cultural and historical value that gastronomy has in our lives, as well as the affective and emotional value that connects cuisine with our inner memories. The starting point was a study of the publishing market in our country; analysing similar products in order to obtain real and quality references that could serve as inspiration. This study and the exhaustive reasearch and data collection by surveys and interviews laid the foundations for the book. Through a dynamic, fun and modern design, I have achieved to create a different editorial product capable of attacting young audiences to more of a classic content. This readaptation of something as much ours as gastronomy has the purpose of bringing new generations closer to our roots, making traditional cuisine accesible, breaking down taboos and, most of all, preserving the legacy of family and traditional recipes. This project will include a not very extensive compilation of recipes, which is more of an example of a cookbook of this kind could be in reality.
Keywords: diseño editorial
libros
recetario
maquetación
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: Jun-2023
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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PAC_FINAL_mem_Jaimez_Arjona_delia.pdfMemoria de Investigación y Desarrollo del Proyecto8,79 MBAdobe PDFThumbnail
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PAC_FINAL_pry_Jaimez_Arjona_Delia_Libro Completo.pdfArte Final del Libro5,43 MBAdobe PDFThumbnail
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PAC_FINAL_vid_JaimezArjona_Delia.mp4

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