When Responsible production and consumption matter: the case of Danone

Abstract

Commitment by all stakeholders to responsible production and consumption is transforming the until now predominant form of business, as well as political and financial activities and consumer decision-making. Companies must be aware that natural resources are limited and can no longer be misused. This means seeking new production models, redesigning products, reusing materials that were previously considered waste and reducing consumption. Consumers, meanwhile, should change their consumption habits. This latter group is demanding social responsibility from companies and brands through their actions, which are in turn raising greater environmental awareness. Legal and political aspects are also embracing this new paradigm. Danone is one company that has initiated change to comply with the Sustainable Development Goals (SDGs). Here we analyze how this process is unfolding and the milestones that have been achieved.