The role of identity in events scheduling

Abstract

The goal of this paper is to analyze the importance given by organizers of events of the Costa Brava (Spain) to the Catalan cultural identity, and to observe how they negotiate authenticity depending on the orientation to tourism that has been given to the event. A questionnaire addressed to event organizers allows us to characterize events and to analyze the perception about authenticity of event organizers. Multivariate analysis techniques (ANOVA and factorial analysis) have been applied to explore differences between tourism and not tourism-orientated events. On one hand, we identified three different ways that events express the Catalan identity. On the other hand, the results highlight significant differences in the way event organizers negotiate Catalan identity.