1. Repositori Institucional (O2)

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Results 11-20 of 36 (Search time: 0.004 seconds).
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Issue DateTitleAuthor(s)
2010Going with the consumer towards the social Web environment : a review of extant knowledgeRodriguez-Ardura, Inma; Martínez López, Francisco José; Luna, Paula; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2014-12-02Entrepreneurial decisions: insights into the use of support services for new business creationAmmetller, Gisela; Rodriguez-Ardura, Inma; Llados-Masllorens, Josep
2008Playing cat and mouse: consumer empowerment and marketing interaction on the internetRodriguez-Ardura, Inma; Martínez López, Francisco José; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
1999Future trends of the World Wide Web in the food and beverage sector in SpainRodriguez-Ardura, Inma; Ryan, Gerard; Gubern, Marcel
2023-02-02A handbook of e-inclusion. Building capacity for inclusive higher education in digital environmentsSlootman, Marieke; Korthals Altes, Tisja; Domagala-Zysk, Ewa; Rodriguez-Ardura, Inma
2009-01-02Improving hypermedia teaching resources - New designs for e-learning environmentsRodriguez-Ardura, Inma; Jiménez-Zarco, Ana Isabel; Ammetller, Gisela; Pacheco-Bernal, Carmen
2008The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?Rodriguez-Ardura, Inma; Martínez López, Francisco José; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2020-08-07A PLS-neural network analysis of motivational orientations leading to Facebook engagement and the moderating roles of flow and ageRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2020-06-27Understanding peer-to-peer, two-sided digital marketplaces: pricing lessons from Airbnb in BarcelonaLlados-Masllorens, Josep; Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2024-02-15Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connectionRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Herzallah, Doaa; 符, 虔

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