Repositori Institucional (O2): Buscar

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Resultados 11-20 de 36.

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Fecha de publicación	Título	Autor(es)
2010	Going with the consumer towards the social Web environment : a review of extant knowledge	Rodriguez-Ardura, Inma; Martínez López, Francisco José; Luna, Paula; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2014-12-02	Entrepreneurial decisions: insights into the use of support services for new business creation	Ammetller, Gisela; Rodriguez-Ardura, Inma; Llados-Masllorens, Josep
2008	Playing cat and mouse: consumer empowerment and marketing interaction on the internet	Rodriguez-Ardura, Inma; Martínez López, Francisco José; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
1999	Future trends of the World Wide Web in the food and beverage sector in Spain	Rodriguez-Ardura, Inma; Ryan, Gerard; Gubern, Marcel
2023-02-02	A handbook of e-inclusion. Building capacity for inclusive higher education in digital environments	Slootman, Marieke; Korthals Altes, Tisja; Domagala-Zysk, Ewa; Rodriguez-Ardura, Inma
2009-01-02	Improving hypermedia teaching resources - New designs for e-learning environments	Rodriguez-Ardura, Inma; Jiménez-Zarco, Ana Isabel; Ammetller, Gisela; Pacheco-Bernal, Carmen
2008	The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?	Rodriguez-Ardura, Inma; Martínez López, Francisco José; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2020-08-07	A PLS-neural network analysis of motivational orientations leading to Facebook engagement and the moderating roles of flow and age	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2020-06-27	Understanding peer-to-peer, two-sided digital marketplaces: pricing lessons from Airbnb in Barcelona	Llados-Masllorens, Josep; Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2024-02-15	Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Herzallah, Doaa; 符, 虔