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Resultados 1-10 de 15.
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Fecha de publicaciónTítuloAutor(es)
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2Martínez López, Francisco José; Rodriguez-Ardura, Inma
2014-12-10Social media marketing strategy: concepts and steps to form connectionsRodriguez-Ardura, Inma
2016-06-29Flow in e-learning: what drives it and why it mattersMeseguer-Artola, Antoni; Rodriguez-Ardura, Inma
2014-01-02Another look at 'being there' experiences in digital media: exploring connections of telepresence with mental imageryRodriguez-Ardura, Inma; Martínez López, Francisco José
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1Martínez López, Francisco José; Rodriguez-Ardura, Inma
2010Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C adoptionRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2011-01Internet press releases : informative or manipulative?Guillamón Saorín, Encarna; Rodriguez-Ardura, Inma; Martínez López, Francisco José
2010Going with the consumer towards the social Web environment : a review of extant knowledgeRodriguez-Ardura, Inma; Martínez López, Francisco José; Luna, Paula; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2018-08-15Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effectsRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2014-12-02Entrepreneurial decisions: insights into the use of support services for new business creationAmmetller, Gisela; Rodriguez-Ardura, Inma; Llados-Masllorens, Josep

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