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Issue Date	Title	Author(s)
2010-01-01	Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2	Martínez López, Francisco José; Rodriguez-Ardura, Inma
2014-12-10	Social media marketing strategy: concepts and steps to form connections	Rodriguez-Ardura, Inma
2008	CRM and higher education : developing a monitoring system to improve relationships in e-learning environments	Daradoumis, Thanasis; Faulin, Javier; Juan, Angel A.; Martínez López, Francisco José; Rodriguez-Ardura, Inma; XHAFA, FATOS; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2001	Marketing education, distance learning and hypermedia: teaching current issues in marketing in a virtual campus	Ryan, Gerard; Valverde Aparicio, Mireia; Rodriguez-Ardura, Inma
2010-01-01	Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1	Martínez López, Francisco José; Rodriguez-Ardura, Inma
2010	Going with the consumer towards the social Web environment : a review of extant knowledge	Rodriguez-Ardura, Inma; Martínez López, Francisco José; Luna, Paula; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2014-12-02	Entrepreneurial decisions: insights into the use of support services for new business creation	Ammetller, Gisela; Rodriguez-Ardura, Inma; Llados-Masllorens, Josep
2008	Playing cat and mouse: consumer empowerment and marketing interaction on the internet	Rodriguez-Ardura, Inma; Martínez López, Francisco José; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2009-01-02	Improving hypermedia teaching resources - New designs for e-learning environments	Rodriguez-Ardura, Inma; Jiménez-Zarco, Ana Isabel; Ammetller, Gisela; Pacheco-Bernal, Carmen
2008-09	El comercio electrónico en perspectiva: dinámica y desencadenantes	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Vilaseca-Requena, Jordi; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)