Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/39382
Title: | Social media marketing strategy: concepts and steps to form connections |
Author: | Rodriguez-Ardura, Inma |
Citation: | Rodríguez-Ardura, I.(2014). "Social media marketing strategy: concepts and steps to form connections". Oikonomics. Revista d'economia, empresa i societat. ISSN:2339-9546. 1.2. pág.(15-19). |
Abstract: | The emergence of social media has led many companies to adopt them as marketing channels. Yet these media are novel enough that many marketers are still unsure as to how to plan an effective social media marketing strategy, actually oriented towards engaging prospects. In this article, we discuss how to shape a social media strategy. To do so, we show the key concepts and steps involved in the planning process of this type of digital marketing strategy, and how to measure their impact immediately. |
Keywords: | social media digital marketing engagement strategy |
Document type: | info:eu-repo/semantics/article |
Issue Date: | 10-Dec-2014 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Articles Articles cientÍfics |
Files in This Item:
File | Description | Size | Format | |
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RodriguezArdura_Oikonomics_SPA_published.pdf | Article Spanish | 315,38 kB | Adobe PDF | View/Open |
RodriguezArdura_Oikonomics_CAT_published.pdf | Article Catalan | 359,9 kB | Adobe PDF | View/Open |
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