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| Title: | Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1 |
| Author: | Martínez López, Francisco José Rodriguez-Ardura, Inma  |
| Citation: | Martínez, F. J.; Rodríguez-Ardura, I. (2010). "Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1". International Journal of Electronic Marketing and Retailing, 3(3), p. 197-201. |
| Abstract: | With this special editorial project we aim to promote a key research field in the marketing of today, i.e., the evolution of the e-marketing mindset towards the new social web model. |
| Keywords: | digital marketing e-commerce e-marketing |
| Document type: | info:eu-repo/semantics/article |
| Issue Date: | 1-Jan-2010 |
| Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/  |
| Appears in Collections: | Articles Articles cientÍfics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| MartinezLopez_IJEMR2010_Editorial1.pdf | Article published | 138,89 kB | Adobe PDF |  View/Open |
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