Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/43681
Title: Contrapublicitat: apropiacionisme crític en l'era digital
Author: Cruz Cano, Lourdes de la
Keywords: subvertising
society of the spectacle
social protest
Issue Date: 1-Jun-2014
Publisher: Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Abstract: The present work focus its analysis on the contemporary counter-advertising practices, especifically, on those of critical and subversive nature. By means of an historical review these creations are contextualized, and through an analytical approach, the characteristic elements of the current manifestations of appropriationists are described. Counter-cultural objects based on the criticism to the dominant system, but circumscribed in the digital age, an age where the audiovisuals prevail and which, according to Debord, it is characterized by the accumulation of shows, a society where the media activism and the social criticism are also spectacularized.
Language: Catalan
URI: http://hdl.handle.net/10609/43681
Appears in Collections:Articles cientÍfics
Treballs, papers de recerca

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