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http://hdl.handle.net/10609/43681
Title: | Contrapublicitat: apropiacionisme crític en l'era digital |
Author: | Cruz Cano, Lourdes de la |
Abstract: | The present work focus its analysis on the contemporary counter-advertising practices, especifically, on those of critical and subversive nature. By means of an historical review these creations are contextualized, and through an analytical approach, the characteristic elements of the current manifestations of appropriationists are described. Counter-cultural objects based on the criticism to the dominant system, but circumscribed in the digital age, an age where the audiovisuals prevail and which, according to Debord, it is characterized by the accumulation of shows, a society where the media activism and the social criticism are also spectacularized. |
Keywords: | subvertising society of the spectacle social protest |
Document type: | info:eu-repo/semantics/article |
Issue Date: | 1-Jun-2014 |
Publication license: | http://creativecommons.org/licenses/by-nc-sa/3.0/es/ |
Appears in Collections: | Articles cientÍfics Treballs, papers de recerca |
Files in This Item:
File | Description | Size | Format | |
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De la Cruz_ Lourdes_WP_2014_Contrapublicitat.pdf | 272,03 kB | Adobe PDF | View/Open |
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