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Title: | Data management in audiovisual business: Netflix as a case study |
Author: | Fernández Manzano, Eva Patricia Neira Borrajo, Elena Clares-Gavilán, Judith |
Citation: | Fernández Manzano, E., Neira Borrajo, E. & Clares Gavilán, J. (2016). "Data management in audiovisual business: Netflix as a case study". El Profesional de la Información, 25(4), pp. 568-576. ISSN 1386-6710. doi: 10.3145/epi.2016.jul.06 |
Abstract: | Big data has become an enormous asset for on-demand content distribution services, helping information supply and decision-making, regarding both the content of the database and suscribers to the database. In this article we describe and define big data and data management in a media company devoted to on-demand audiovisual content distribution: Netflix. This article suggests that big data is a prime strategy in media business and outlines the upcoming challenges that follow its global expansion. |
Keywords: | audience big data business intelligence business models data analysis data mining Netflix on demand audiovisual content distribution video on demand (VoD) |
DOI: | 10.3145/epi.2016.jul.06 |
Document type: | info:eu-repo/semantics/article |
Issue Date: | Jul-2016 |
Appears in Collections: | Articles Articles cientÍfics |
Files in This Item:
File | Description | Size | Format | |
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Fernandez_EPI16_Data.pdf | 4,81 MB | Adobe PDF | View/Open |
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