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http://hdl.handle.net/10609/74049
Title: | Harry Potter y el secreto de su éxito |
Author: | Comanges Rodríguez, Claudia |
Tutor: | Pagès Parra, Ruth |
Others: | Universitat Oberta de Catalunya |
Abstract: | Harry Potter and the secret of it's success aims to make a study on the factors that influenced the climb to the success of the Harry Potter phenomenon. On one hand, it includes an analysis of both marketing and public relations techniques, as well as the importance and connection of merchandising with followers; on the other, also the fan phenomenon, how Harry Potter has influenced people's lives, how the Harry Potter product is alive and valid today, how the Harry Potter experience can be lived and what products we can expect of the brand in the future. |
Keywords: | online communities marketing Harry Potter public relations literary phenomenons |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 14-Jan-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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ccomangesTFG0118memoria.pdf | Memoria del TFG | 10,6 MB | Adobe PDF | View/Open |
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