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Title: Qbus. Quadre de comandament integral pel transport públic
Author: Serrano Gonzalez, Daniel
Director: Daradoumis, Thanasis  
Tutor: Martí Pintanel, Javier
Others: Universitat Oberta de Catalunya
Keywords: strategic analysis
balanced scorecard
public transport
business strategy
Issue Date: 18-Jun-2018
Publisher: Universitat Oberta de Catalunya
Abstract: Companies have to face a constantly changing society and have the ability to have tools that develop their strategy in order to make favourable decisions and never lose sight of the essential goals that define both their mission like their business vision. Therefore, the object of this work is to analyse the current QCI system implanted in an urban transport company and to know the reasons why this system is not effective. With regard to the work methodology and, in order to tackle the construction of a QCI system, we have followed and adapted the model of Robert S. Kaplan and David P. Norton to the strategic plan of what the transport company had previously stipulated. After the analysis, we will correct the application that the company currently uses.
Language: Catalan
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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Presentació en video del projecte qbus105,07 MBMP4View/Open
dserranogoTFG062018MaquinaVirtualQbusServer.ovaFitxer per importar la màquina virtual amb la instal·lació del producte obtingut en el projecte qbus2,09 GBOracle VM VirtualBox versió 5.2.6View/Open
dserranogoTFG0618memòria.pdfMemòria del TFG4,47 MBAdobe PDFThumbnail
dserranogoTFG0618presentació.pdfPresentació del TFG1,24 MBAdobe PDFThumbnail