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Camp DC | Valor | Llengua/Idioma |
---|---|---|
dc.contributor.author | Rodriguez-Ardura, Inma | - |
dc.contributor.author | Meseguer-Artola, Antoni | - |
dc.contributor.other | Universitat Oberta de Catalunya. Estudis d'Economia i Empresa | - |
dc.date.accessioned | 2018-11-08T12:04:38Z | - |
dc.date.available | 2018-11-08T12:04:38Z | - |
dc.date.issued | 2018-08-15 | - |
dc.identifier.citation | Rodríguez-Ardura, I. & Meseguer-Artola, A. (2018) . Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects. Information Technology & People. doi: 10.1108/ITP-10-2017-0358 | - |
dc.identifier.citation | Information Technology and People, 2018 | - |
dc.identifier.issn | 0959-3845MIAR | - |
dc.identifier.uri | http://hdl.handle.net/10609/85665 | - |
dc.description.abstract | Purpose, mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is scarce on the immersive experiences prompted by m-Facebook, and how these experiences facilitate users' engagement, their positive attitude towards Facebook and their continued use of it. The paper aims to discuss these issues. Design/methodology/approach, this paper theoretically and empirically analyses m-Facebook users' immersive experiences, along with their affective and behavioural effects. Findings, the results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user's optimum stimulation level has on them. Originality/value, the investigation offers a foundation for understanding users' immersive experiences on m-Facebook, and informs practitioners who aim to enhance users' engagement with, attitude towards, and continued use of m-Facebook content. | en |
dc.language.iso | eng | - |
dc.publisher | Information Technology and People | - |
dc.relation.uri | https://www.emeraldinsight.com/doi/pdfplus/10.1108/ITP-10-2017-0358 | - |
dc.rights | CC BY | - |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | - |
dc.subject | OSL | en |
dc.subject | imagery | en |
dc.subject | presence | en |
dc.subject | flow | en |
dc.subject | social networking site | en |
dc.subject | modelos de ecuaciones estructurales | es |
dc.subject | models d'equacions estructurals | ca |
dc.subject | structural equation modelling | en |
dc.subject | OSL | ca |
dc.subject | OSL | es |
dc.subject | imaginería | es |
dc.subject | imatgeria | ca |
dc.subject | presencia | es |
dc.subject | presència | ca |
dc.subject | flujo | es |
dc.subject | flux | ca |
dc.subject | engagement | en |
dc.subject | participación | es |
dc.subject | participació | ca |
dc.subject | sitios de redes sociales | es |
dc.subject | llocs de xarxes socials | ca |
dc.subject | es | |
dc.subject | ca | |
dc.subject | en | |
dc.subject.lcsh | Social networks | en |
dc.title | Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects | en |
dc.type | info:eu-repo/semantics/article | - |
dc.subject.lemac | Xarxes socials | ca |
dc.subject.lcshes | Redes sociales | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | - |
dc.identifier.doi | 10.1108/ITP-10-2017-0358 | - |
dc.gir.id | AR/0000006431 | - |
dc.relation.projectID | info:eu-repo/grantAgreement/ECO2014-53837-R | - |
dc.type.version | info:eu-repo/semantics/publishedVersion | - |
Apareix a les col·leccions: | Articles Articles cientÍfics |
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10-1108_ITP-10-2017-0358.pdf | 274,77 kB | Adobe PDF | Veure/Obrir |
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