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Title: Comunicación 2.0 en la escuela primaria. Aplicación de técnicas profesionales de relaciones públicas y comunicacionales para una comunicación eficaz. Caso Escuela Maria Ward de Badalona
Author: Bascuñana Soto, Christian
Tutor: Pérez Gómez, Aura Patricia
Keywords: implementation of ICT
communication 2.0
public relations techniques
primary school
communication between school and family
corporate communication
Issue Date: 10-Jan-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Information and communication technologies have brought substantial changes in the way people communicate. Due to the strong influence of these technologies, no estate, organization, company or individual is left unaffected, leading to different specializations to meet the communication needs of all parties. In this context, primary schools have developed a series of communicative proposals within its environment of teachers, families and students. These proposals should be analyzed to measure their effectiveness in the communication process, and be subject to debate for continued improvement and optimal communication changes.
Language: Spanish
Appears in Collections:Treballs finals de carrera, treballs de recerca, etc.

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