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http://hdl.handle.net/10609/92228
Título : | Proactive orientation effects on product innovation activities: Empirical evidence |
Autoría: | Jiménez-Zarco, Ana Isabel Torrent-Sellens, Joan Martínez Ruiz, María Pilar |
Otros: | Universidad de Castilla la Mancha Universitat Oberta de Catalunya. Estudis d'Economia i Empresa |
Citación : | Jiménez-Zarco, A.I., Torrent-Sellens, J. & Martínez Ruiz, M. (2012). Proactive orientation effects on product innovation activities: Empirical evidence. Innovation: Management, Policy & Practice, 14(1), 90-106. doi: 10.5172/impp.2012.14.1.90 |
Resumen : | Do the antecedents and outcomes of a proactive market orientation contribute significantly to enable the discrimination of firms according to their product innovation results? An empirical investigation of2,038 Spanish firms, stratified by sector of activity and size, reveal two interesting conclusions. First, the philosophical principles that determine a proactive market orientation and its strategic implications also foster the development of new products. Second, the firm's sector of activity determines the strength of each antecedent factor. This article therefore provides strategic recommendations for improving the management of innovation processes. |
Palabras clave : | innovaciones de producto relaciones cooperativas uso de las TIC orientación del mercado |
DOI: | 10.5172/impp.2012.14.1.90 |
Tipo de documento: | info:eu-repo/semantics/article |
Versión del documento: | info:eu-repo/semantics/publishedVersion |
Fecha de publicación : | 2012 |
Aparece en las colecciones: | Articles Articles cientÍfics |
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Fichero | Descripción | Tamaño | Formato | |
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Proactive.pdf Restricted Access | 292,17 kB | Adobe PDF | Visualizar/Abrir Pedir una copia |
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