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DC Field | Value | Language |
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dc.contributor.author | Jiménez-Zarco, Ana Isabel | - |
dc.contributor.author | Torrent-Sellens, Joan | - |
dc.contributor.author | Martínez Ruiz, María Pilar | - |
dc.contributor.other | Universidad de Castilla la Mancha | - |
dc.contributor.other | Universitat Oberta de Catalunya. Estudis d'Economia i Empresa | - |
dc.date.accessioned | 2019-03-14T14:15:38Z | - |
dc.date.available | 2019-03-14T14:15:38Z | - |
dc.date.issued | 2012 | - |
dc.identifier.citation | Jiménez-Zarco, A.I., Torrent-Sellens, J. & Martínez Ruiz, M. (2012). Proactive orientation effects on product innovation activities: Empirical evidence. Innovation: Management, Policy & Practice, 14(1), 90-106. doi: 10.5172/impp.2012.14.1.90 | - |
dc.identifier.issn | 1447-9338MIAR | - |
dc.identifier.issn | 2204-0226MIAR | - |
dc.identifier.uri | http://hdl.handle.net/10609/92228 | - |
dc.description.abstract | Do the antecedents and outcomes of a proactive market orientation contribute significantly to enable the discrimination of firms according to their product innovation results? An empirical investigation of2,038 Spanish firms, stratified by sector of activity and size, reveal two interesting conclusions. First, the philosophical principles that determine a proactive market orientation and its strategic implications also foster the development of new products. Second, the firm's sector of activity determines the strength of each antecedent factor. This article therefore provides strategic recommendations for improving the management of innovation processes. | en |
dc.language.iso | eng | - |
dc.publisher | Innovation: Management, Policy & Practice | - |
dc.relation.ispartof | Innovation: Management, Policy & Practice, 2012, 14(1) | - |
dc.subject | market orientation | en |
dc.subject | product innovation | en |
dc.subject | innovaciones de producto | es |
dc.subject | innovacions de producte | ca |
dc.subject | cooperative relationships | en |
dc.subject | relaciones cooperativas | es |
dc.subject | relacions cooperatives | ca |
dc.subject | ICT use | en |
dc.subject | uso de las TIC | es |
dc.subject | ús de les TIC | ca |
dc.subject | orientación del mercado | es |
dc.subject | orientació del mercat | ca |
dc.subject.lcsh | Capital market | en |
dc.title | Proactive orientation effects on product innovation activities: Empirical evidence | - |
dc.type | info:eu-repo/semantics/article | - |
dc.subject.lemac | Mercats financers | ca |
dc.subject.lcshes | Mercados financieros | es |
dc.rights.accessRights | info:eu-repo/semantics/closedAccess | - |
dc.identifier.doi | 10.5172/impp.2012.14.1.90 | - |
dc.gir.id | AR/0000002542 | - |
dc.type.version | info:eu-repo/semantics/publishedVersion | - |
Appears in Collections: | Articles Articles cientÍfics |
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