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Title: Semantic fields to improve business: The hotels case
Author: Fondevila-Gascón, Joan-Francesc  
Mir-Bernal, Pedro  
Puiggròs Román, Elena
Muñoz González, Mònica
Gutiérrez Aragón, Óscar
Feliu Roé, Lluís
Santana López, Eva
Rom Rodríguez, Josep A.  
Sorribas Morales, Carolina
López Crespo, Javier
Marqués Pascual, Joaquín  
Others: Universitat Oberta de Catalunya (UOC)
Universidad Pública de Navarra
Universitat de Girona
Universitat Autònoma de Barcelona (UAB)
Universitat Pompeu Fabra
Citation: Fondevila-Gascón, J. -., Mir-Bernal, P., Puiggròs-Román, E., Muñoz-González, M., Berbel-Giménez, G., Gutiérrez-Aragón, Ó., . . . Marqués, J. (2016). Semantic fields to improve business: The hotels case. Fronteiras, 5(2), 47-60. doi:10.21664/2238-8869.2016v5i2.p47-60
Abstract: The decision-making from a tourist depends on the social media experience. For tourists, the importance of qualitative sources (for example, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of other users. In this article, we use the methodology of sentiment analysis and opinion mining to capture keywords and linking messages with a singular semantic field to find the principal concepts of online comments collected in Booking and TripAdvisor opinion platforms for tourists staying in hotels. We conclude that hotels find in the semantic fields a tool for observing internal strengths and weaknesses and external opportunities and threats.
DOI: 10.21664/2238-8869.2016v5i2.p47-60
Document type: info:eu-repo/semantics/article
Issue Date: 12-Dec-2016
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